For instance, Johnson’s company, Good Gamers, employs six freelance designers, including one who was previously a construction worker and another who was a librarian. ![]() Led by twentysomething Fortnite obsessives with cash to spend but no entrepreneurial experience, these grassroots companies have hired anywhere from a handful to a couple dozen employees, mostly freelance contractors who know the Fortnite platform well but have no formal game development training. Then I realized that there’s like a huge market for this, and we can grow astronomically.”Īs the money from user-generated content rolled in, new content studios have emerged like gold-rush boom towns. “When I first started, my goal was that I wanted to pay off my car. “I didn't know it was going to be this big,” Johnson says of Epic’s new program. This year, after the implementation of the revenue-sharing model, his zone-based shootout mini-game Go Goated will earn Johnson an estimated $8 million, according to Forbes estimates. The 26-year-old Ohioan was one of the game’s first popular creators and eventually made enough money to quit his nursing job. In 2020, for example, Dylan Johnson was a Covid ICU nurse who tinkered with Fortnite Creative’s tools on his PS4 to unwind after long night shifts. Most of the creators will get pocket change: Around 85% of 13,000 total creators will make less than $100 a year on Epic’s platform, but the company projects that 220 creators could earn more than $100,000, 43 could make more than $1 million, and a fortunate five could make upwards of $10 million in a year.Ī handful of everyday gamers, the first to jump on the opportunity, have become millionaires practically overnight. In October, Epic announced that it had distributed $120 million to creators in the first six months of the program. The payouts are based on the amount of engagement each mini-game receives. In March, the company announced it would be distributing a small portion of its Fortnite revenue to anyone who makes a game on its platform. ![]() “When I first started, my goal was that I wanted to pay off my car,” says Dylan Johnson, who earned an estimated $8 million for his Fortnite mini-game, Go Goated.įor now, Epic is willing to subsidize this epic quest for future hits. “What we are focused on is building systems that scale to 100 million, 200 million, 500 million people and provide the economic incentive for people to participate on that platform.” “We have no illusion that we could build first-party games to get us to the size that we really want to grow to,” says Saxs Persson, Epic’s executive vice president of the Fortnite Ecosystem. Even Epic understands it can’t solely rely on its own staff to come up with a steady stream of megahits.
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