That same month, Amazon, Deezer, Spotify and TikTok either closed their Russian offices or stopped trading in what was previously the 13 th largest music market. Then in March, in support of Western sanctions to penalize Russia for Vladimir Putin’s invasion of Ukraine, Sony, Warner and Universal said they were suspending operations in Russia, and their new releases were no longer available on VK. The problem was that if a pirated music track was removed, another copy of it would be almost immediately added by another user.Ĭoldplay Lights a Fire Under Iranian Protest Anthemįor a while, courts accepted VK’s argument about its inability to control user-generated content, but an array of lawsuits eventually forced VK to sign licensing deals with the majors and the streaming platform got rid of user-generated pirated music a few years ago. However, it also made the social network an archenemy of international major labels who accused it of facilitating online piracy.Ī range of lawsuits were brought against VK, but the company stood its ground, claiming it had no technical capability to control user-generated content but was willing to remove any copyrighted content at rights holders’ request. That feature was, arguably, one of the reasons why VK quickly became popular with younger users. When VK emerged as Russia’s response to Facebook, it had a feature that Facebook didn’t - a tool allowing users to upload music tracks that immediately became available to all other users. (Before pulling out, Spotify reportedly had 600,000 paid subscribers in Russia.) The platform offers both an ad-sponsored model and a subscription service with 3.5 million subscribers, according to the most-recent data available. In the first quarter, VK had 73.4 million monthly average users and a global audience of 100.4 million. It is the second most-popular platform offering music in Russia after Yandex.Music. As of last month, it was the sixth most-popular web site in Russia, according Similarweb, a website tracking company. Petersburg, VK offers music and other features of a social media platform. Just some of the pirated Taylor Swift music featured on VK.
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